The Data-Driven Hyperlocal Intervention (DDHI) framework, developed by the CoERS, serves as a targeted intervention strategy designed to empower District Road Safety Committees (DRSCs). This initiative is being implemented under the auspices of the Ministry of Road Transport and Highways (MoRTH), with a specific focus on prioritised districts exhibiting a high incidence of road crashes and significant road safety concerns. DDHI employs the established 3E model—Engineering, Enforcement, and Emergency care—augmented by the principle of Empathy to address unintentional human errors and rectify systemic deficiencies in road safety protocols.
Our human-centric approach to road safety is structured around three core levels of intervention. These encompass: (i) engineering modifications aimed at enhancing road safety through cost-effective and expedient measures, (ii) enforcement strategies designed to foster responsible road user behaviour via supportive guidance and alternative solutions, and (iii) emergency care protocols focused on ensuring timely assistance through optimised resource allocation and enhanced situational preparedness. This integrated model facilitates proactive and inclusive safety planning.
By enhancing local capabilities and streamlining procedural complexities, DDHI promotes the decentralisation of road safety planning. It synergistically integrates data-driven location intelligence with on-the-ground insights to develop context-specific solutions that address the inherent systemic variations at the local level. Recognising that each district presents unique road conditions, behavioural patterns, and operational challenges, DDHI advocates for grounded and adaptive approaches. This framework enables bottom-up decision-making to effectively account for variability and ensure the achievement of sustainable and impactful outcomes.